IMPLEMENTING PUBLIC RELATIONS IN THE DIGITAL MEDIA AGE
Internet PR Can Increase Your Online Exposure and Boost SEO
Public Relations is no longer what it used to be. With a heavy shift towards digital media in the past 10 years, success in the PR industry requires a different kind of approach.
Our services combine years of SEO, public relations and Internet marketing experience, offering companies a unique opportunity to be featured by social media influencers, high profile blogs, online news sites and traditional media outlets.
Key Factors To A Successful Online PR Campaign
Social Media Integration
News articles and press releases must be distributed through authoritative newswire sources.
Stories must be newsworthy and relevant to be considered for republishing or be picked up by the media.
Pitching stories to individual media contacts is an important factor to a successful campaign.
Press releases must be properly written and follow AP-Style guidelines to increase pick-up rates.